So you’re thinking about starting a blog. That’s great! But what should your blog be about?
There are so many profitable blog niches and topics to choose from and it can be difficult to decide but easy to do it wrong.
Bloggers who choose the wrong blog niche will struggle to find readers. It can be painful to write content and it can be impossible to make money from a blog.
But choosing the right niche makes it extremely easy to build a successful blog.
When you choose a great niche you will be able to easily come up with blog content and blog topic ideas for your new blog. Also when you pick a niche for your blog, monetizing your blog becomes extremely simple.
In this post, I will give you some tips on how to choose a blog niche that is right for you. I will also give you a list of the best blog niches in 2024 that will help you make money.
So let’s get started and find your blogging niche.
What is a blog niche?
A blog niche is the topic that a blog is about. It can be anything from fashion to travel to food to personal finance. All the content posted in a blog will be related to that blog’s niche.
Why should you choose a niche?
There are several reasons to choose a specific niche instead of blogging about something broad. Choosing a profitable niche has the following benefits:
- Build an Audience Faster: When you have a focused blog, it’s easier to attract readers who are interested in your content. All the content you create will appeal to people in your niche. If you blog about everything, then your blog will have a harder time building an audience. For example, if you blog only about dogs, then your blog will quickly build a following of dog lovers. But if you also blog about cats, your content will alienate dog owners.
- Easier to Monetize: It’s also easier to make money if you have a niche blog because you can create specific products that your target audience is interested in. It is also easier to find advertisers who are interested in showing targeted ads on your blog.
- Easier Stick With: It’s easier to stick to writing about one topic that you’re interested in rather than trying to write about everything under the sun. You also won’t get burned out as quickly and you are more likely to stick with it long-term.
- Write better content: When you write about a specific topic, you will develop expertise and knowledge in that niche. This will show in your writing and you will be seen as an influencer and authority in your niche.
- Better for SEO: When you have a blog focused on one niche, it’s easier to build topical authority which is something search engines look at to rank a blog high in the search engine results. You can write content to cover all keywords in your niche which will help you rank higher for multiple keywords. When people are searching for specific keywords in a particular niche topic in Google search, they expect to find a niche blog that’s an authority on the topic instead of a general blog that covers different topics.
How to choose a blog niche?
Now that you know the benefits of choosing a blog niche, how do you actually choose one? Here are some tips:
Brainstorm Niche Ideas
Find something you’re passionate about. The best blog niches are the ones where you have a genuine interest. When you’re passionate about your topic, it’s easier to write content and promote your blog. It’s also more enjoyable so you’re more likely to stick with it long-term.
Your blog niche should also be something that you have skills and expertise in. What are you good at? What do you have a talent for? Are you an expert in something? When you’re an expert in your topic, it’s easier to write quality content. You can also build trust with your readers and establish yourself as an authority figure.
Another thing to consider is your experience. What do you have experience in? This can be your work experience, life experience, or anything else. Your blog can be about sharing your experiences with others.
What do you spend time reading or watching on YouTube? What do you love discussing with friends and family? These are the things you are interested in and some of this can be potential niches.
Make it specific
The best blog niches are specific instead of broad. For example, instead of blogging about fashion, you could blog about vintage fashion or plus-size fashion. Instead of blogging about travel, you could blog about solo female travel or budget travel. The more specific you can be, the better.
You can run out of topics to write in your blog if you choose a small niche. The key is to have a blog name that is broad enough so you can slowly expand to other niches when you run out of topics.
For example, you can start by writing about dog food, then venture into dog training. If you cover almost everything you possibly can cover about dogs, you can start writing about cats. You can do this as long as you are not limited by your blog’s name. If you have the word dog food in your blog name, it can be difficult to write about dog training, leave alone about cats.
Validate Your Niche
Once you have a few niche ideas, it is time to validate if this is the right niche to start a blog in. There are four questions you must ask yourself. If you answer yes to each question, then this is the right niche for you.
Is it Non-YMYL?
YMYL stands for Your Money or Your Life.
Your Money or Your Life (YMYL) niches are those that deal with topics that could have a major impact on a person’s health or finances. These are the types of niches you want to stay away from if you’re just starting out blogging. To a large extent, this covers health niches like weight loss and medical advice.
If you look for something related to your health, do you want to see an article written by a doctor or a nameless blogger on the internet? Google does its absolute best to give you articles written by experts so that the wrong information doesn’t affect people’s health.
To blog in a YMYL niche, you need to have a really high level of expertise and experience. It’s not impossible to blog in a YMYL niche as a beginner but it’s definitely harder.
Google will look for a high level of authority and manually verifies websites in the YMYL Niche. If you have a medical degree, then you can try to blog in a YMYL niche but it can take several years and hundreds of published posts and backlinks from high-authority websites to rank in these niches.
It is best to avoid these niches if you are a beginner. Google a keyword from your niche. If you see websites like Health Line, Mayo Clinic, and WebMD rank on top of the search results, then you are in a YMYL niche which you should avoid.
Sometimes you can cleverly niche down so that a particular topic becomes non-YMYL. For example, the Keto diet may be YMYL but Keto breakfast recipes are not YMYL.
Is there competition?
Once you have an idea of what you want to blog about, do some research to see if there’s a market for it.
To get started simply google a keyword from your niche and look at the top search results.
If you don’t find a lot of blogs around the topic, then it might mean that your niche doesn’t have a large enough audience.
If you can find competitors in your niche, it is a good sign because it means that there is an audience for your blog. It also means that you have the potential to make money from your blog.
Visit your competitor’s blog and see the type of content they are producing. Ideally, you should be able to find gaps in the content and you should be able to create something better than what is already out there.
Is it non-seasonal and evergreen?
Insert your niche’s main keyword into Google Trends to see how the interest is growing or declining over time. You should avoid niches that are on the decline like Atkins diet and Paleo Diet.
Some niches like smartphones have a really short shelf life because of how fast things change. For example, if you wrote about iPhone 5 when it came out, your blog posts would have got less and less traffic as time goes on. You need to constantly create new content to keep getting traffic which means you will need a team of writers if you ever have a chance of competing.
You can avoid this problem by choosing evergreen niches. In Google Trends, you will either see a straight line or an upward trend for evergreen niches. In evergreen niches, your content will never become stale and will continue to receive traffic for as long as it ranks in search engines. An example of an evergreen niche is dog training.
Another thing you might want to avoid is seasonal niches. These niches are popular during a specific time like how skiing is during the winter and there is little to no interest during the rest of the year. You can still go for these niches but you should keep in mind that your traffic and revenue will vary depending on the season.
You can identify seasonal niches by looking at Google Trends. They have these wave cycles.
If your niche is too obscure, you can also validate your niche using keyword research tools like KeywordTool.io, Uber Suggest, or Ahrefs. Look at the search volume of the different keywords you can target in your niche. If the top 50 keywords in your niche have more than 100,000 searches per month combined, then you are good to go. Remember your blog needs at least 20,000 visitors per month before it starts making any real money.
Is the Niche Profitable?
When choosing a blog niche, you should also consider whether or not it’s profitable. Some niches are more difficult to monetize than others. Almost all niches can be monetized with ads. But your income potential will be much higher if you can monetize with affiliate and digital products.
In affiliate marketing, you earn a commission when someone clicks on your affiliate links and makes a purchase.
Look at your competitors and see if they are promoting any affiliate products. If they are, then it is likely that you can too. If not, then your niche might not have that many affiliate products that you can promote.
Another thing you can do is to google “[niche] affiliate programs”. This will give you a good idea of whether or not there are affiliate products available for promotion in your niche.
You can also look for digital products like courses and eBooks. Go to Udemy and see if there are any courses on the topic. Similarly, go to Amazon to see if there are any books on the topic. You can also look at your competition to see if they are promoting anything. If digital products are being sold, then the income potential of your niche is higher.
Can you write 100+ blog posts?
You should be able to write at least 100 blog posts on your topic. This might seem like a lot but if you’re passionate about your niche, it shouldn’t be a problem.
You need to have 100 published posts before you make any decent amount of money from your blog. If you can’t think of 100 blog post ideas, then it’s probably not the right niche for you.
Come up with 100 blog post ideas for your niche. You can do this by:
- Looking at your competitors and seeing what they are writing about.
- You can also use keyword research tools like Keywordtool.io, Uber Suggest, or Ahrefs.
- Visit forums, Reddit, Quora, or Facebook groups to see the questions that are being asked and write blog posts answering those questions.
If you are unable to come up with enough content ideas, then either you are not brainstorming properly or your niche is too small and you need to broaden.
Best Blog Niches in 2024
We hope you were able to find your blog niche using the steps we covered. To help you brainstorm a few more niches, here are a few of the broad niches that are really popular.
Here is a list of the best blog niches in 2024:
You should choose a sub-niche within these broad niches as your blog’s niche. For example, personal finance is one of the niches on the list but that is too broad. You should niche down even further by blogging about something like financial independence & early retirement instead.
Check out the guide on Profitable Blog Niche Ideas where we evaluate each niche in the above list in further detail.
Start a Blog
Picking your niche is the first step to starting a blog. The next step is to start a blog in WordPress.
To start a blog, you will need to purchase a .com domain name and web hosting. You can then install WordPress in your web host to create your blog.
If you are interested in starting your own blog, check out our step-by-step guide on how to start a blog that will help you get started.
If you want to master blogging, then check out all our learning resources in the blogging hub.
There are so many things to think about when starting a blog, from what platform to use to what your content will be about. Choosing your niche is one of the most important decisions you’ll make.
I hope this guide helped you find your niche. Now it is your turn.
What niche have you chosen for your blog? Let us know in the comments below.Share this post with your friends & followers: