How to Start a Sports Blog & Make Money Online in 2024

Are you passionate about sports and want to share your knowledge and insights with other sports fans? If yes, then learning how to start a sports blog could be a great way to do that. Not only can you build up a loyal following of readers who appreciate your content, but you can also monetize your blog to make money online.

In this guide, we will show you how to start a sports blog and make money online in 2024. We will show you how to choose a sports niche, create a sports blog in WordPress, write sports blog posts, drive traffic to your sports blog & monetize your sports blog.

Once you finish this guide, you will be able to build a successful Sports blog from scratch. 

If you have any questions along the way, just drop a comment and I will help you out. 

So let us jump right in.

How to Start a Sports Blog in 7 Steps

1. Define Your Sports Blogging Goals
2. Choose a Sports Niche
3. Pick & Register a Blog Domain Name
4. Setup WordPress
5. Write & Publish Blog Posts
6. Promote Your Sports Blog
7. Monetize & Make Money

1. Define Your Sports Blogging Goals

The first step in starting a sports blog is to define your goals. Do you want to:

• Share your insights and knowledge about sports with the world?
• Build up a following of loyal readers?
• Make money online from your blog?

All of these are great goals, but it is important to be specific about what you want to achieve. This will help you in choosing the right sports niche for your blog, and determine the best way to monetize your blog so you can make money from it.

What is a Sports Blog?

A sports blog is a blog that covers topics related to sports. This can include news, opinion, analysis, and anything else related to sports.

If you are passionate about sports and have something to share with the world, then starting a sports blog could be a great way to do that. Not only can you build up a loyal following of readers who appreciate your content, but you can also monetize your blog to make money online.

Why Start a Sports Blog?

There are many reasons why you might want to start a new sports blog.

You can share your knowledge and insights about sports with the world and build up a following of loyal readers who are interested in what you have to say. You can also make money online from your blog.

The benefits of starting a Sports blog include: 

• Make money online: You can monetize your blog to make money from advertising, sponsorships, affiliate marketing, or selling products and services.
• Share your knowledge and insights: A sports blog is a great way to share your knowledge and insights about sports with the world.
• Build up a following: If you produce quality content, you can build up a loyal following of readers who appreciate your content.
• Boost your career: A sports blog can help to boost your career in the sports industry.

2. Choose a Sports Niche

The next step is to choose a sports niche for your blog. This is the specific topic or area of sports that you will be blogging about.

Why choose a niche? 

It is important to choose a niche because it will help you to:

• Target a specific audience
• Stand out from the competition
• Grow your blog more easily

For example, if you are passionate about basketball, you could start a basketball blog. You could write about the latest basketball news, share your basketball insights and analysis, or provide basketball tips and advice for players and coaches.

Or, if you are passionate about football, you could start a blog about football. You could write about the latest football news, share your football insights and analysis, or provide football tips and advice for players and coaches.

But if you write about both basketball and football in the same blog, you will have a harder time standing out from the competition and growing your blog. Your basketball content will alienate your football audience and vice versa.

So, if you want to start a sports blog, it is important to choose a specific niche.

Finding Your Ideal Niche

Choosing a sports niche is easy. You just have to start by choosing a sport that you like. This can be:

• Wrestling
• Golf
• Bowling
• Shooting
• Football
• Baseball
• Boxing & Mixed Martial Arts (MMA)
• Basketball
• Cricket
• Tennis
• Or any other sport that you like.

Once you have chosen a sport, you can further narrow down your niche by choosing:

• A specific group: players or coaches
• A specific category: Tips vs news
• A specific country: French

The narrower your niche, the easier it will be to stand out from the competition and grow your blog.

Our recommendation is to avoid news type content. If you focus on news type content then you need a large team of reporters and writers to compete with the existing competition. Also, news type content is typically not evergreen which means your content will die really fast.

If you choose a sports niche that is more evergreen like how to improve your golf game, then the content you create will get traffic and will make you money for years after you publish a blog post.

Examples of Sports Blogs

Sometimes looking at other Sports blogs will help inspire ideas of your own. Here are some of the more popular sports blogs:

1. Skilled Golf

This is a golf blog that focuses on helping players improve their golf game. The blog makes money recommending golf equipment to its readers.

2. The MMA Guru

This is an MMA blog that focuses on providing tips, analysis, and insights into the sport of Mixed Martial Arts.

3. Skilled Bowlers

This is a bowling blog that focuses on helping bowlers improve their game. The blog makes money through affiliate marketing.

4. 90Min

This is an example of a blog in the sports journalism niche which is something you should avoid. 90Min covers everything about football. It includes football news, transfer news, rumors, and opinions. If you are the only writer, building this type of blog is extremely difficult (if not impossible).

5. Simply Swim

This swim blog focuses on helping swimmers of all levels improve their swimming. The blog includes articles, videos, and coaching tips.

Check if Your Niche Is Profitable

The most important thing to do after you select your niche is to check if it is profitable. Look at the competition in your niche. If you are targeting a niche where your competition is big sports news websites then your sports blog is unlikely to make any headway unless you invest millions of dollars and hire a large team of writers.

If on the other hand, you choose a niche where the content is evergreen and you don’t have to create a huge volume of content to compete, then your blog truly has a chance to make it big.

Look at competitors in your niche. How many ads do they have on their website? How many different ways are they making money from their website? If you see that the competition is making money in multiple ways from their sports blog then chances are you can too.

Also, take a look at the search traffic for your niche keywords. If you see that there is a lot of search traffic for your niche keywords then that is a good sign. It means people are searching for content in your niche and if you can provide that content, you can make money from your blog.

3. Pick & Register a Blog Domain Name

Once you have chosen your niche, it is time to brainstorm a few names for your Sports blog.

We recommend you keep your blog’s name to two words (Example: Skilled Golf). One of the two words should be a keyword from your niche. The other word can be something that makes your website brandable. For example, our blog teaches people how to make passive income, so we have named it Passive Book. 

Here are some of the words that you can mix and match into your blog name:

• Skilled
• Master
• Pro
• Elite
• Advanced
• Improve

Use a Business Name Generator to brainstorm the name of your blog.

You can also use your own name for your blog if you are well-known in your sports. But if you ever plan to sell your website in the future, it is much more difficult to transfer your brand to the buyer when it is your name.

Check Domain Name Availability

After you have brainstormed a few names for your Sports blog, you should check if the .com domain name is available.

A blog’s domain name is the web address of your website. For example, our blog is located at passivebook.com.

You must check if both the .com domain name and the social media handles are available. You can use Namechk to check the availability of both your domain name and social media handles.

Here are a few things to keep in mind when selecting a domain name: 

• Choose a .com domain name. 86% of the internet uses .com, so your visitors are likely to try visiting your blog by typing .com. Avoid other extensions like .net or .org. 
• Don’t include hyphens and numbers. 
• Do not use words with multiple spellings (for example colour vs color). 
• Shorter domain names are better. Try to keep it under 12 characters. 
• Spelling & Pronunciation should be easy and intuitive.
• It should be easy to remember.
• Avoid words that can be misread together. For example, therapistjohn.com can be read as Therapist John or The Rapist John.
• Make sure it’s not trademarked or copyrighted by someone else. The AI writing software Jarvis.ai had to rebrand to Jasper.ai because Marvel sued them for the Iron Man reference. Lawsuits will happen once your blog is established.

Register a Domain Name

Once you decide your domain name it is time to register it.

You should register your domain with NameCheap because you will get domain privacy for free. Other providers charge $12 per year for domain privacy. Without domain privacy, your name, home & email address will be accessible to the public.  

Step 1: Go to NameCheap. Enter your domain name with the .com extension. 

Step 2: Select the .com extension and click the Add to Cart button.

Step 3: After adding the domain to the cart, click on the Checkout button.

Step 4: Enable Domain Privacy that comes for free along with auto-renew. You don’t need any other paid addon.

Step 5: Click on Confirm Order. Pay to complete your purchase.

Step 6: Log in to Namecheap and click on Domain List ❶ in the left sidebar and then click Manage ❷ next to the domain you just purchased.

Step 7: Under the Nameservers section, select “Custom DNS” from the dropdown ❶. Then enter the following two nameservers ❷ ns1.bluehost.com and ns2.bluehost.com as shown in the image. Then click the green tick ❸ to save. If you use a hosting provider other than Bluehost, enter their nameserver values in this step instead.

Can I get a free domain name?

Your web hosting provider might give you a free domain name for one year but they charge $12 for domain privacy which is free in Namecheap. From the second year, you will pay for both the domain and privacy which will cost you more than $20+. So it is cheaper to just register your domain with Namecheap from the beginning. Also using different companies for web hosting and domain registration will allow you to easily switch your blog host later without transferring domains. 

Can I change the name of my blog later?

You will lose your search engine rankings if you change your blog’s name once it gets links from other websites. It will take as long as a year or more for you to regain the lost traffic. It is possible to mitigate problems by having proper redirects. But you will have to renew both your old and new domains every year. So try to avoid changing your blog’s name once it is established.

4. Setup WordPress

Now that you have your domain name, the next thing you need to do is set up WordPress. WordPress is the most popular content management system (CMS) in the world and is used by some of the biggest brands like Forbes & The Guardian.

Why Choose WordPress.org?

There are many blogging platforms but the self-hosted wordpress.org powers 70% of blogs on the internet. 42% of all websites on the internet use WordPress. 

Most of the internet uses WordPress because it is free, open-source software that anyone can download and use.

Another reason why WordPress.org is so popular is because it is very easy to use, even for beginners. You can create a beautiful website without needing to know how to code.

Plus, there are over 54,000 plugins available on wordpress.org which allows you to add any feature or functionality that you want on your website.

There are also over 8,000 themes available on wordpress.org which allows you to easily change the design of your website with just a few clicks.

WordPress.org vs WordPress.com

There are two WordPress platforms – WordPress.org & WordPress.com.

WordPress.org is the self-hosted version of WordPress which means you need to buy a web hosting plan and install WordPress yourself. It gives you complete control over your website and you can make money from it by selling products, courses, or running ads.

WordPress.com is the hosted version of WordPress which means you don’t need to buy web hosting or install WordPress yourself. It’s great for beginners but it has limitations in terms of design and functionality. You cannot make money from a WordPress.com website unless you upgrade to their premium plans which are quite expensive.

Why Avoid Free Blogging Platforms

There are many free blogging platforms like Blogger, Medium, and Tumblr but I would recommend avoiding them for a few reasons:

• You don’t own your content. The platform can delete your blog at any time without notice.
• There are limited design & functionality options.
• It’s very hard to make money from a free platform.
• It looks unprofessional to have a domain name like yourname.tumblr.com and it typically doesn’t rank on Google.

How much does it cost to start a sports blog?

It will cost you $2.95 per month to host your WordPress sports blog in Bluehost. A domain will cost you $12/year. So that is a total of $4.2 per month, which is less than the price of Netflix for all the unlimited features that a self-hosted WordPress blog has to offer.

What to do if you already have a free blog?

If you have a blog on a free platform like Blogger, Tumblr, or Medium, you can easily migrate it to WordPress using an import plugin. There are many import plugins available which are free and it’s easy to use.

Install WordPress in Hosting

To set up WordPress you need to purchase hosting.

Blog web hosting is a service that stores your blog on a remote server so that it can be accessed by anyone around the world. The server stores your WordPress files and images so that they can be accessed by anyone through a web browser like Chrome or Firefox. It is important to use a good quality web hosting service otherwise your blog may crash or load slowly.

For this guide, we will use BlueHost as our web host. It is a cheap hosting that is extremely easy for beginners to set up. If you use any other web host, the steps will be the same but the user interface may be slightly different.

1. Go to BlueHost using this link to get a special discount. Select WordPress > WordPress Hosting from the top menu.

2. Click on the button you see on this page and you will be taken to the pricing section.

3. Select the Basic Plan. You can upgrade to a different hosting plan as you grow.

4. If you already have a domain name that you purchased with Namecheap you can put that in the “Use a domain you own” ❶ section. If you don’t have a domain name yet, choose the “Create a New Domain” ❷ to purchase a new domain.

5. In the next screen, enter your information. Uncheck all package extras. If you purchase your domain through Bluehost instead of Namecheap, you may want to enable Domain Privacy. You won’t see the Domain Privacy option if you bought your domain through Namecheap. Namecheap will give you this Domain Privacy for free.

6. Once you have successfully paid, you will be prompted to set a password. Click on the “Create your Password” button.

7. Enter your password and create your account. If you lose this password, you can reset it.

8. After you set your password, log in to Bluehost.

9. Click on the Create your website button on the following screen. This will start a Bluehost Wizard, just click Skip this step wherever possible.

10. On the following page, click “No help needed” or “Skip this step”. We don’t want Bluehost to limit our customization options.

11. On the next page, you will be asked about the purpose of your website. You can choose from any of the available options.

12. On the next page, click Skip this step.

13. On the following page, enter the blog’s name and tagline. You can change this later so feel free to click “Skip this step” or enter something as a placeholder and click Continue.

14. Finally you will be asked how you want to build your website. Choose “Limitless customization” to have all the options.

15. You can see your blog by going to yourdomain.com. Go to the Bluehost dashboard and click on the My Sites tab ❶ in the left sidebar and click on the “Manage site” button ❷.

16. Your WordPress site has separate login credentials different from the ones you use to log into Bluehost. You can use this to log in to the WordPress dashboard directly without logging into Bluehost. To get this:
❶ Click on Users on top.
❷ You will be able to see your username and email that you can use to log in to WordPress.
❸ If you click on the three dots you will see the option to Reset your password. ❹

You can log into WordPress from the Bluehost dashboard by clicking the Log in to WordPress button ❺. But it is not recommended you rely on this as your primary login method because you will get locked out of your site if you ever change hosting providers.

17. You will be taken to the WordPress dashboard where you can reset your password ❶. If you don’t like the username Bluehost created for you, you can Add a New User ❷.

18. If you are adding a new user make sure you specify the user role as Administrator ❶. You can log in as the new user and safely delete the default user created by Bluehost.

Congratulations! You have successfully set up WordPress.

Configure WordPress

Now that you have the basic version of WordPress installed, it is time to customize it to make it look and feel the way you want. 

Login to WordPress Dashboard

Visit yourdomain.com/wp-admin to access the WordPress dashboard.

The WordPress dashboard is the control center for your WordPress website. It allows you to easily manage your website, adds new posts, change the design, add plugins, and more. The dashboard can be customized to show only the information that you want to see.

Use the Email and Password you provided during installation to log in to your WordPress dashboard. If you don’t have a password, use the “Lost your password?” to generate a new password.

Install WP Themes

A WordPress Theme is a collection of files that determine the look and feel of your website. It includes the design of your website, the fonts, colors, and layout. A theme can be easily changed with just a few clicks and it’s a great way to quickly change the look and feel of your website.

There are many themes available for WordPress websites. Some are free while others are paid. I would recommend using a paid theme as they typically have better design and more features.

Your new WordPress blog will be installed with a default blog theme that doesn’t look very great.

To install a new WordPress Theme:

Go to Appearance > Themes > Add New in your WordPress dashboard.

Use the search to find a theme that you like ❶. Before you install the theme, you can see a demo of the theme and learn about its features from the preview screen ❷. If you like the theme, you can install it by clicking the install button ❸. You can also upload a theme from a file on your computer ❹.

Once installed, click the Activate button to enable the theme. 

Although you can use a free theme (there are thousands of free themes available), we recommend using a premium theme. 

Premium themes not only reduce your website’s load time but also help you customize your website to your heart’s desire. 

Here are the premium themes we recommend:

• GeneratePress
• Kadence
• WP Astra

There are also several themes custom-made for sports blogs. These themes tend to be bloated with poor code which will slow down the performance of your website. We suggest getting one of our recommended themes for a fast website with unlimited customization possibilities.

Install WP Plugins

A WordPress Plugin is software that adds additional features and functionality to your WordPress website.

Too many wordpress plugins can slow down your blog site. So before you install new plugins, it will be worth clearing out any existing plugins that your hosting provider installed by default.

Plugins first need to be deactivated before they can be deleted.

❶ Go to WP Admin > Plugins > Installed Plugins
❷ Click on the checkbox to select all plugins.
❸ Select Deactivate from the drop-down.
❹ Click Apply.
❺ Repeat the above steps but select “Delete” instead of “Deactivate” from the dropdown in ❸ to delete all the deactivated plugins.

To install new plugins go to the WP Admin > Plugins > Add New.

On the plugins page:

❶ Search for the plugin you want in the search bar

❷ Click Install Now. Once you install the plugin, you must also activate the plugin for it to be enabled. 

❸ If you are installing a paid plugin you can upload the plugin instead. 

There are many different plugins that you can install, but here are the ones which we recommend: 

Backup Plugin: A WordPress Backup Plugin helps you create backups of your WordPress website. This is important in case something happens to your website and you need to restore it to its previous state.

Recommended Plugin: WPVivid (paid) or UpdraftPlus (free). 

SEO Plugin: WordPress SEO plugins help you improve your website’s search engine ranking. They do this by helping you optimize your website for the search engines and by adding features that help you track your website’s search engine ranking.

Recommended Plugin: RankMath (paid).

Google Analytics Plugin: A WordPress Analytics Plugin helps you track your website’s traffic and performance. This is important so that you can see how well your website is performing and where your traffic is coming from.

Recommended Plugin: RankMath (paid) or GA Google Analytics (free).

Cache Plugin: A WordPress Cache Plugin helps speed up your website by caching your website’s pages and posts. This means that the plugin will store a copy of your website’s pages and posts on your server so that they can be served faster to your visitors.

Recommended Plugin: WP Rocket (paid).

Page Builder Plugin: A WordPress Page Builder Plugin helps you create custom pages and posts for your website. They do this by allowing you to add custom content blocks to your pages and posts. This makes it easy to create custom pages and posts without having to know how to code.

Recommended Plugin: Thrive Architect (paid).

Security Plugin: A WordPress Security Plugin helps you protect your WordPress website from hackers and other security threats. They do this by adding features that help you secure your website and by monitoring your website for any signs of a security breach.

Recommended Plugin: Wordfence (free). 

Social Media Plugin: A WordPress Social Share Plugin helps you share your website’s content on social media. They do this by adding social media buttons to your website’s posts and pages which allow your visitors to share your content on their social media accounts.

Recommended Plugin: Easy Social Share Buttons (paid). 

Customize WordPress

Once you have installed your theme and plugins, it is time to customize the wordpress blog platform:

Change Colors, Fonts & Spacing 

You can set the font, colors, and spacing by going to Appearance > Customize in your WordPress dashboard. Premium themes like GeneratePress allow you to customize every aspect of your blog.

Check out our Blog Fonts & Typography guide to choose the right font and typography settings for your blog.

Add Your Logo

Get a logo designed for your blog from Fiverr. Then set the logo of your blog by going to Appearance > Customize in your WordPress dashboard. A logo is not required for a successful blog but it can definitely help appeal to your target audience.

Change Favicon

Favicon is the image that appears in the browser tab and bookmarks. Set the Favicon from the Appearance > Customize section of the WordPress dashboard.

Create Menus

The header and the footer menu can be set from the Appearance > Menus in your WordPress blog dashboard.

You can nest menu items so that it appears as a dropdown menu ❶. You can use the menu as your primary or secondary navigation menu ❷. Don’t forget to save your menu ❸.

Create Widgets

If you have a sidebar, you can add widgets to it. Go to Appearance > Widgets in your WordPress admin dashboard.

Check out the list of the most useful Blog Widgets and how to add them to your blog.

Set Title & Tag Line

The next step is to change your General Settings. Go to Settings > General in the WordPress Admin area.

You can set your Site Title, Tagline, and Time Zone from this screen.

Set Permalinks

The ideal URL structure for SEO is yourdomain.com/sample-post. Set your permalink structure by going to Settings > Permalinks in your WordPress blog dashboard.

Select the “Post name” radio button and save changes.

Enable Search Visibility

Chances are you want your blog to show up on Google so people can find you. Go to Settings > Reading in your WordPress dashboard.

To get search engine traffic, ensure the checkbox “Disable search engines from indexing this site” is Unchecked. You can find this option in Settings > Reading. Most of the time this should be unchecked by default but if it is not, then uncheck it to ensure your site gets traffic from search engines.

Adjust Comment Settings

Next, you will want to change the Discussion Setting (aka Comments). Go to Settings > Discussion in your WordPress admin area.

❶ You may want to enable or disable comments on this page. You can also disable pingbacks and enable comment moderation.

❷ You can also set comment approval settings.

If you want to design your blog further, check out our dedicated guide on blog design which has all our best blog design recommendations.

Create Static Pages

There are a few essential pages that you need to create for your Sports blog before you can start blogging.

Use pages in WordPress to add static content. Go to WP Dashboard > Pages > Add New.

1. Write the headline of your content. 
2. Populate the body content
3. Click the publish button.

You may want to create the following pages: 

Home Page

A home page is the main page of your website. It is the first page that your visitors see when they visit your website. The home page usually contains a welcome message, a list of your latest blog posts, and a list of your latest articles.

You can create a professional home page for your sports blog using a page builder like Thrive Architect.

About Page

An about page is a page that tells your visitors who you are and what your website is all about. The About page should contain information about you, your website, and your blog. It should also contain a link to your latest blog post or article.

Contact Page

A contact page is a page that allows your visitors to contact you. The contact page should contain your email address, your social media accounts, and a form that allows your visitors to send you a message.

Use contact form plugins like Fluent Forms to create the form on your contact page.

Privacy Policy

A privacy policy page is a page that tells your visitors how you collect, use, and disclose their personal information. The privacy policy page should be written in plain language and should be easy for your visitors to understand.

WordPress generates its own privacy policy for you. But you can also use a tool like Termly to generate your own privacy policy.

Terms of Service

A terms of service page is a page that tells your visitors what they can and cannot do on your website. The terms of service page should be written in plain language and should be easy for your visitors to understand.

Use a terms & conditions generator like Termly to create it. 

5. Write & Publish Blog Posts

Now that you have your Sports blog set up, it’s time to write and publish your first blog post.

1. Brainstorm Topics

You should brainstorm 100 topic ideas for your sports blog. This will ensure that you always have content to write about in your sports blog. 

The goal is to find topics for your sports blog that your audience is searching for on Google. The type of content you write on your sports blog will depend on your specific niche. You can potentially cover the following topics on your sports blog:

• Sports Tips
• Sports Product Reviews
• Buying Guides
• How to Guides
• Sports News
• Opinion

There are a few ways to brainstorm specific content:

Look at Competitors

If you want to be successful in starting a sports blog, it’s important to look at what your competitors are writing about. This will give you an idea of the types of topics and content that are popular in your niche. You can also use this information to come up with your own content ideas.

You can identify your competitors by googling a keyword from your niche. For example, if you have a sports blog about basketball, you can type “basketball tips” into Google and see a list of websites that are related to your topic.

Do Keyword Research

There are a few different tools that you can use to do keyword research for your Sports blog. The two most popular tools are KeywordTool.io and Ubersuggest.

Just plug in your seed keyword like a basketball into the keyword research tool and you will find everything that is being searched on Google.

Community & Forums

You can find out what people are talking about in your niche by joining relevant community forums and social media groups. These are places where people in your niche congregate to ask questions, give advice, and share information.

You can find community forums and social media groups by doing a simple Google search. For example, if you type “basketball forum” into Google, you will find a list of relevant forums and groups.

You can also use Reddit and Facebook Groups instead of forums to see what people are asking about in your niche.

2. Create an Editorial Calendar

An editorial calendar is a tool that allows you to plan and organize your content. It helps you to keep track of the topics you want to write about when you want to publish your content, and who will be writing the content.

An editorial calendar should include the following information:

• Topic
• Date published
• Writer
• Links to any previous articles on the topic
• Images (if applicable)
• Notes

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There are a few different ways to create an editorial calendar. You can use Google Calendar or Trello.

3. Write a Blog Post

Once you have selected a topic for your blog post, it’s time to start writing. We have an in-depth guide on How to Write A Blog Post. Here we will go over specific tips for a sports blog.

There is no one correct way to write a blog post. However, there are certain elements that all successful blog posts have in common.

Here are a few tips for writing a successful blog post:

• Write a headline that will make people want to read your article.
• Write in a clear, concise, and easy-to-read style.
• Use short paragraphs and sentences.
• Use images, videos, and infographics to break up your text and make your article more visually appealing.
• Use proper grammar and spelling.
• Cite your sources.
• Add internal links to other articles on your website.
• Include a call-to-action (CTA) at the end of your article.

Write 5x Faster with AI

Writing Sports Tips

One of the types of articles you may want to write in your sports blog is sports tips. Sports tips are guides and tips on how to improve a person’s game.

For example, if you are starting a Basketball blog, some sports tips you may want to write about are:

• 10 Tips for Improving Your Running Technique
• The Importance of Proper Warm-Up Exercises Before a Game
• 5 Simple Stretching Exercises for Better Flexibility in Sports

When writing a sports tip, it’s important to be as specific as possible. This means that you should include specific drills, exercises, and tips that your readers can use to improve their game.

You should also include images or videos to illustrate your points.

Writing Sports Product Reviews

Product reviews are articles where you review and recommend (or not recommend) products related to sports like sports equipment.

For example, if you are starting a Soccer blog, some product reviews you may want to write about are:

• The best soccer cleats
• The best soccer balls
• The best soccer training aids

In a baseball blog, you will cover baseball-related equipment.

It’s important to use the product yourself before writing a review so that you can provide first-hand experience and insights. Use the product in the way it’s intended and note any issues or problems you encounter.

Be honest and transparent in your review. If you have any negative experiences with the product, be sure to mention them.

Provide detailed information about the product, including its features, specifications, and any relevant performance metrics. Provide a conclusion summarizing your overall thoughts on the product and provide a clear recommendation on whether or not to buy it.

Link to the product using your affiliate link so you can earn a commission. Provide the pricing information of the product if possible and explain any variations, such as different models or packages.

Writing Buying Guides

Buying guides are articles where you give your readers advice on what to look for when buying products related to your niche.

For example, if you are starting a Tennis blog, some buying guides you may want to write about are:

• Tennis racquets
• Tennis shoes
• Tennis strings

It’s important to have a thorough understanding of the product you’re writing about so that you can provide accurate and useful information to the reader. Research the product’s features, specifications, and any relevant industry standards.

Consider who the buying guide is intended for and tailor the language and information accordingly. For example, the buying guide for beginners will be different from the one you write for pros.

Break the guide into clear sections, such as an introduction, a list of features and specifications, and a conclusion. Use headings and subheadings to make the guide easy to read and navigate.

Provide a range of prices for the product and explain any variations, such as different models or packages.

Make sure you link to the product and include your affiliate link so you make money

Writing Sports News

Another type of article you may want to write on your sports blog are sports news article. Sports news articles are articles where you report on the latest news and events related to your niche.

As mentioned before sports news have a short shelf life. Try to avoid writing about news as much as possible.

For example, if you are starting a Golf blog, some sports news topics you may want to write about are:

• The latest golf tournament results
• The latest golf equipment releases
• The latest golf news and rumors

When writing a sports news article, it’s important to be as accurate as possible. Cite your sources and include links to the source material.

Writing How-To Articles

How-to articles are articles where you give your readers step-by-step instructions on how to do something related to your niche.

For example, if you are starting a Boxing blog, some How-To topics you may want to write about are:

• How to throw different punches
• How to wrap your hands
• How to choose the right boxing gloves

Consider who the article is intended for and tailor the language and information accordingly. For example, if the article is about how to improve your running technique, it would be geared towards runners of different levels.

Use simple and easy-to-understand language to explain the steps involved in the process. Break down the instructions into small, manageable steps and use headings and subheadings to make the article easy to follow.

Use images, diagrams, or videos to help illustrate the steps involved in the process. This can be helpful for readers who are visual learners.

Provide real-life examples or scenarios that demonstrate how the process can be applied in different situations. This can help the reader understand how the process works and how to apply it to their own situation.

Outsource Writing

If you don’t have the time or inclination to write articles for your Sports blog, you can always outsource the writing to freelance writers.

There are several websites where you can find freelance writers, such as:

• Upwork
• Fiverr
• iWriter

When outsourcing the writing to a freelance writer, it’s important to give them clear and concise instructions. The more specific you are, the better the final article will be.

It’s also important to remember that you get what you pay for. Don’t expect to find a quality writer for $5 per article. You may have to pay upwards of $50 per article to find a good writer.

Posting Frequency

When it comes to posting frequency, there is no hard and fast rule. The important thing is to be consistent.

If you can only commit to writing and publishing one article per week, that’s fine. Just make sure you stick to your schedule.

If you can commit to writing and publishing multiple articles per week, that’s great. But don’t burn yourself out.

The important thing is to find a posting frequency that you can stick to long-term.

4. Add Images & Videos

Adding images and videos to your sports blog articles is a great way to make them more visually appealing and to break up the text.

Images, videos, and infographics are also a great way to illustrate your points and to make your articles more memorable.

When adding images and videos to your articles, make sure you have the right to use them.

If you can create your own images and videos then it will make your blog more high quality. You can use your smartphone camera to take quality images and videos.

There are also several stock photography websites where you can find free, high-quality images and videos, such as:

Free Options: Pixabay, Pexels, Upsplash
Paid Options: Deposit Photos, Shutterstock, iStock, Getty Images, 123rf. 

You can edit your images on Canva. If you get Canva Pro, you’ll also have access to an endless library of free stock photos.

6. Promote Your Sports Blog

Once you have written and published your article it is time to promote it to get blog traffic.

There are several ways to drive traffic to your blog:

Search Engine Optimization (SEO)

SEO stands for “search engine optimization.” It is the process of optimizing your website and its content to make it more visible on search engine results pages (SERPs).

The goal of SEO is to improve your visibility in SERPs so that you can get more traffic to your website.

There are a few different ways to optimize your article for SEO:

• Use keyword-rich titles and meta descriptions.
• Use keyword-rich headlines (H1, H2, H3).
• Use keywords throughout your article.
• Optimize your images with alt text.
• Add internal links to other articles on your website.
• Include external links to high-quality websites.

Many factors go into SEO, and it can be a bit confusing to figure out where to start. You can master the more advanced SEO tactics by checking out our SEO Resources.

You can ensure you get the basics of SEO right, by completing the recommendations given by the RankMath plugin.

Email Marketing

Email marketing is a great way to promote your sports blog articles.

The first step is to build an email list. You can do this by adding an opt-in form to your website and offering something of value in return for an email address (such as a free ebook or video series).

Once you have built up your email list, you can start sending out regular newsletters with links to your latest articles.

You can also use email marketing to promote individual articles. For example, if you write an article that you think would be of interest to your list, you can send out a special email blast with a link to the article.

You can use the Thrive Leads plugin to build opt-in forms to collect email addresses. You can then connect the opt-in form to an email marketing service like Active Campaign to send out the emails.

Check out our Email Marketing resources to learn more.

Social Media Marketing

Social media marketing is a great way to promote your sports blog.

The first step is to create social media accounts on the platforms where your target audience is active. For example, if your target audience is on Twitter, you should create a Twitter account.

Once you have created your social media accounts, you can start sharing your articles with your followers.

Guest blogging

Guest blogging is a great way to get exposure for your Sports blog articles.

The process is simple: you write an article and publish it on someone else’s website. In return, you get to include a link back to your own website. You can also promote your blog from the author’s bio.

When looking for guest blogging opportunities, make sure you target websites that are relevant to your niche.

7. Monetize & Make Money

Once you start getting enough traffic to your blog, you can start to think of monetizing your content.

Advertising

One of the most common ways to monetize a blog is to advertise.

You can do this by working with an advertising network or, you can work with brands directly to Advertise on your website.

To start advertising on your blog, you can sign up for an ad network like Ezoic (they pay more than Google Adsense). When your blog starts getting more than 100,000 page views a month you can monetize with Adthrive.

Affiliate Marketing

Affiliate marketing is a great way to monetize your blog.

The process is simple: you promote products or services on your website and earn a commission for every sale that you generate.

One of the best things about affiliate marketing is that it’s a performance-based model, which means you only get paid when you generate results. You will earn a commission from the sale whenever someone clicks your affiliate link and makes a purchase.

To find affiliate programs to promote, you can search for affiliate networks such as ShareASale or Clickbank.

You can also contact brands directly and inquire about their affiliate program.

Sell Products & Services

Another way to monetize your blog is to sell products.

This could include digital products such as ebooks or online courses or, it could include physical products that you sell through your website.

The best way to sell products is to create a sales page on your website and drive traffic to it through your blog articles.

You can also use email marketing to promote your products and services.

You can use Teachable if you want to sell video courses. Your students will have a dedicated course members area and a community system to ask questions and interact with each other. If you only want to sell eBooks, you can use SendOwl which lets you sell your digital products and eBooks for free.

Sell Services

If you have a particular skill or expertise, you can sell services on your website.

For example, if you can provide coaching or consulting services, you can create a page on your website that describes your services and provides a way for people to contact you.

FAQ

What Next?

If you have any questions as you set up your new blog, leave a comment below so we can help you out. 

Starting a Sports blog is a great way to share your passion for sports with the world. And, if you do it right, you can even make money from your blog. The key is to start with a clear goal in mind and to be willing to put in the work required to achieve that goal. If you do, you’ll be well on your way to success.

Have you started your sports blog yet? What type of sports blog are you going to start? Let us know in the comments.