Are you passionate about interior design? Do you have a lot of ideas and tips to share with others? If so, starting an interior design blog could be the perfect way for you to share your expertise and connect with other people who love design just as much as you do.
In this post, we’ll show you how to start an interior design blog and share some tips on creating content that will engage your readers. We will also show you how to drive traffic and make money online.
So what are you waiting for? Let us jump right in.
How to Start an Interior Design Blog in 7 Steps
- Define Your Interior Design Blogging Goals
- Choose an Interior Design Niche
- Pick & Register a Blog Domain Name
- Setup WordPress
- Write & Publish Blog Posts
- Promote Your Interior Design Blog
- Monetize & Make Money
1. Define Your Interior Design Blogging Goals
Before you start an interior design blog, it’s important to take some time to think about your goals.
- Are you starting a blog as a creative outlet?
- To share your design tips and ideas with others?
- Or are you looking to build a business around your blog?
- Do you want to make money from your blog?
Having a clear vision for your blog will help you make decisions down the road like what type of content to create & how to promote your blog.
What is an Interior Design Blog?
An interior design blog is a blog that shares ideas and tips on aesthetically enhancing the interior of a home, office, or other types of buildings. This can include anything from choosing the right furniture and fixtures to creating the perfect color scheme.
Why Start an Interior Design Blog?
There are many reasons why people start interior design blogs.
Some do it as a creative outlet to share their ideas with others, some do it to build a business, and some do it to make money online.
Whatever your reasons for starting a blog, there are a lot of benefits that come with it.
The benefits of starting an interior design blog include:
- Become an interior design influencer
- Build a community around interior design
- Share your knowledge, skills, and passion for interior design with the world
- Network with other influencers in interior design
- Make money writing about interior design
- Help people with their interior design projects
How much money can you make from interior design blogging?
You can make $15-$25 for every 1000 ad views on your interior design blog. An SEO optimized blog post can get anywhere between 300 to 1000 visits per month. So, an interior design blog with 100 blog posts can make as high as $2500 every month. You can make even more money if you monetize with affiliate marketing and digital products.
2. Choose an Interior Design Niche
Once you’ve decided to start a blog, the next step is to choose a niche.
Your niche is the specific topic that you’ll be writing about on your interior design blog.
Why choose a niche?
There are a few reasons why you should focus your blog on a specific niche.
Firstly, it’s easier to become an expert in one specific area than it is to be an expert in everything related to interior design.
Secondly, focusing on a specific niche will help you attract a specific audience who share the same interest as you.
Thirdly, it will be easier to come up with ideas for content when you have a specific niche that you’re writing about. Search engines like Google will also know what specific area your blog has expertise in and rank your content better.
Finding Your Ideal Niche
When choosing a niche, it’s important to consider your interests and expertise. If you blog about something you have a passion for, you are more likely to stick to it in the long run.
If you’re not sure what type of interior design blog you want to start, take some time to browse through different interior design blogs to get ideas for your own blog.
Here are a few interior design niches to help you find yours:
- Mid-century modern design
- Modern farmhouse style
- Bohemian style
- Scandinavian style
- Coastal design
- Industrial design
- Home Decor
- Kitchen Design
- Bedroom Design
- Bathroom Design
Come up with a few niche ideas.
Examples of Interior Design Blog
Sometimes looking at other interior design blogs will help inspire ideas of your own. Here are some of the more popular examples of interior design blogs:
1. Apartment Therapy
This is an interior design and lifestyle blog that shares design lessons, DIY how-tos, shopping guides, and expert advice for creating a beautiful home. Topics covered include styling homes, gardening, organizing & cleaning home, and other lifestyle topics.
2. Design Sponge
This is a daily blog covering all things interior design and lifestyle related. Topics include do-it-yourself projects, how-tos, product roundups, interviews with industry experts, and much more.
3. The Design Files
This blog covers Australian interior design, art, architecture, and style. It features interviews, articles, and photo galleries of beautiful homes and gardens from around Australia.
4. House Beautiful
This blog covers the latest in interior design trends, products, and news. It also offers advice and tips from top design experts to help readers make their own beautiful homes.
5. Decor8
This home decor blog is all about inspiring readers to create beautiful and livable spaces. It covers topics such as color trends, furniture, and accessories, wallpapers and fabrics, lighting, and more.
3. Pick & Register a Blog Domain Name
Once you have chosen your niche, it is time to brainstorm a few names for your interior design blog.
We recommend you keep your interior design blog’s name to two words (Example: Apartment Therapy). One of the two words should be a keyword from your niche. The other word can be something that makes your website brandable. For example, our blog teaches people how to make passive income, so we have named it Passive Book.
Here are some of the words that you can mix and match into your blog name:
- Interior
- Home Decor
- Style
- Home
- Style
- Space
- Apartment
- Decorating
- Organizing
- Organize
- Interior
- Room
- Studio
- Design
- House
- Remodel
- Decorate
Use a Business Name Generator to brainstorm the name of your blog.
You can also use your own name for your blog. But if you ever plan to sell your website in the future, it is much more difficult to transfer your brand to the buyer when it is your name.
Check Domain Name Availability
After you have brainstormed a few names for your interior design blog, you should check if the .com domain name is available.
A domain name is the web address that people type into their browsers to visit your interior design blog. It is usually your interior design blog’s name followed by .com. For example, the domain name of this website is passivebook.com.
You must check if both the .com domain name and the social media handles are available. You can use Namechk to check the availability of both your domain name and social media handles.
Here are a few things to keep in mind when selecting a domain name:
- Choose a .com domain name. 86% of the internet uses .com, so your visitors are likely to try visiting your blog by typing .com. Avoid other extensions like .net or .org.
- Don’t include hyphens and numbers.
- Do not use words with multiple spellings (for example colour vs color).
- Shorter domain names are better. Try to keep it under 12 characters.
- Spelling & Pronunciation should be easy and intuitive.
- It should be easy to remember.
- Avoid words that can be misread together. For example, therapistjohn.com can be read as Therapist John or The Rapist John.
- Make sure it’s not trademarked or copyrighted by someone else. The AI writing software Jarvis.ai had to rebrand to Jasper.ai because Marvel sued them for the Iron Man reference. Lawsuits will happen once your blog is established.
Register a Domain Name
Once you decide your domain name it is time to register it.
You should register your domain with NameCheap because you will get domain privacy for free. Other providers charge $12 per year for domain privacy. Without domain privacy, your name, home & email address will be accessible to the public.
Step 1: Go to NameCheap. Enter your domain name with the .com extension.
Step 2: Select the .com extension and click the Add to Cart button.
Step 3: After adding the domain to the cart, click on the Checkout button.
Step 4: Enable Domain Privacy that comes for free along with auto-renew. You don’t need any other paid addon.
Step 5: Click on Confirm Order. Pay to complete your purchase.
Step 6: Log in to Namecheap and click on Domain List ❶ in the left sidebar and then click Manage ❷ next to the domain you just purchased.
Step 7: Under the Nameservers section, select “Custom DNS” from the dropdown ❶. Then enter the following two nameservers ❷ ns1.bluehost.com and ns2.bluehost.com as shown in the image. Then click the green tick ❸ to save. If you use a hosting provider other than Bluehost, enter their nameserver values in this step instead.
Can I get a free domain name?
Your web hosting provider might give you a free domain name for one year but they charge $12 for domain privacy which is free in Namecheap. From the second year, you will pay for both the domain and privacy which will cost you more than $20+. So it is cheaper to just register your domain with Namecheap from the beginning. Also using different companies for web hosting and domain registration will allow you to easily switch your blog host later without transferring domains.
Can I change the name of my blog later?
You will lose your search engine rankings if you change your blog’s name once it gets links from other websites. It will take as long as a year or more for you to regain the lost traffic. It is possible to mitigate problems by having proper redirects. But you will have to renew both your old and new domains every year. So try to avoid changing your blog’s name once it is established.
4. Setup WordPress
The next step is to get your blog up and running in WordPress.
WordPress is a content management system (CMS) that makes it easy to create an interior design blog from scratch without learning how to code.
Why Choose WordPress.org?
There are many blogging platforms but the self-hosted wordpress.org powers 70% of blogs on the internet. 42% of all websites on the internet use WordPress.
Here are some of the reasons why we recommend using WordPress.org for your blog:
It is Free and Open Source – You can use it to create any type of website, including an interior design blog without paying anything.
Full control and ownership – Since you host your own website on your own web hosting account, you will have full control of your website. You can do whatever you want with it.
No limits on how much you can earn – WordPress.org does not put any limits on how much money you can make from your blog.
Flexibility with themes and plugins – You can easily find themes and plugins to create any type of website you want.
It is easy to use – You can create a beautiful interior design blog without learning how to code.
Can be used for any type of website – WordPress is not just for blogs. You can create an eCommerce store, business website, or portfolio website using WordPress.
WordPress.org vs WordPress.com
Now that we have seen the benefits of using WordPress.org, let’s take a look at how it differs from WordPress.com.
WordPress.com is a blog hosting service provided by Automattic, the same company that owns WordPress.org. It is a fully-hosted platform, which means you don’t need to worry about hosting or maintaining your website. However, unless you upgrade to their paid plan, you cannot monetize your blog, add a domain name or install any plugins.
WordPress.org is WordPress without any limitations. You must get your own hosting and domain name, but you will have the freedom to make money from your blog and install plugins.
Why Avoid Free Blogging Platforms
There are many free blogging platforms such as Blogger, Tumblr, and Wix. However, we do not recommend using them for the following reasons:
You don’t own your content – The platform can delete your blog without any notice if they don’t like what you are writing about.
They can monetize your blog without you getting a share – The platform can put ads on your blog and keep all the earnings for themselves.
You are limited in how you can monetize your blog – You cannot sell products or add affiliate links on most free platforms.
It is harder to grow your blog – It is harder to rank high in Google search results when you are on a free platform.
How much does it cost to start an interior design blog?
It will cost you $2.95 per month to host your WordPress interior design blog in Bluehost. A domain will cost you $12/year. So that is a total of $4.2 per month, which is less than the price of Netflix for all the unlimited features that a self-hosted WordPress blog has to offer.
What to do if you already have a free blog?
If you already have a blog on a free platform, then using a free WordPress import plugin you can move over all your blog posts, images and comments to WordPress.
Install WordPress in Hosting
Before you can install WordPress and set up your interior design blog, you need to get your hosting set up.
Hosting is a service that provides the server space to store the blog posts, files, and images of your interior design blog.
When someone visits your interior design blog in a browser like Chrome or Firefox, your web host will load files from their server into your visitor’s browser, allowing them to access your interior design blog.
For this guide, we will use BlueHost as our web host. It is a cheap hosting that is extremely easy for beginners to set up. If you use any other web host, the steps will be the same but the user interface may be slightly different.
1. Go to BlueHost using this link to get a special discount. Select WordPress > WordPress Hosting from the top menu.
2. Click on the button you see on this page and you will be taken to the pricing section.
3. Select the Basic Plan. You can upgrade to a different hosting plan as you grow.
4. If you already have a domain name that you purchased with Namecheap you can put that in the “Use a domain you own” ❶ section. If you don’t have a domain name yet, choose the “Create a New Domain” ❷ to purchase a new domain.
5. In the next screen, enter your information. Uncheck all package extras. If you purchase your domain through Bluehost instead of Namecheap, you may want to enable Domain Privacy. You won’t see the Domain Privacy option if you bought your domain through Namecheap. Namecheap will give you this Domain Privacy for free.
6. Once you have successfully paid, you will be prompted to set a password. Click on the “Create your Password” button.
7. Enter your password and create your account. If you lose this password, you can reset it.
8. After you set your password, log in to Bluehost.
9. Click on the Create your website button on the following screen. This will start a Bluehost Wizard, just click Skip this step wherever possible.
10. On the following page, click “No help needed” or “Skip this step”. We don’t want Bluehost to limit our customization options.
11. On the next page, you will be asked about the purpose of your website. You can choose from any of the available options.
12. On the next page, click Skip this step.
13. On the following page, enter the blog’s name and tagline. You can change this later so feel free to click “Skip this step” or enter something as a placeholder and click Continue.
14. Finally you will be asked how you want to build your website. Choose “Limitless customization” to have all the options.
15. You can see your blog by going to yourdomain.com. Go to the Bluehost dashboard and click on the My Sites tab ❶ in the left sidebar and click on the “Manage site” button ❷.
16. Your WordPress site has separate login credentials different from the ones you use to log into Bluehost. You can use this to log in to the WordPress dashboard directly without logging into Bluehost. To get this:
❶ Click on Users on top.
❷ You will be able to see your username and email that you can use to log in to WordPress.
❸ If you click on the three dots you will see the option to Reset your password. ❹
You can log into WordPress from the Bluehost dashboard by clicking the Log in to WordPress button ❺. But it is not recommended you rely on this as your primary login method because you will get locked out of your site if you ever change hosting providers.
17. You will be taken to the WordPress dashboard where you can reset your password ❶. If you don’t like the username Bluehost created for you, you can Add a New User ❷.
18. If you are adding a new user make sure you specify the user role as Administrator ❶. You can log in as the new user and safely delete the default user created by Bluehost.
Congratulations! You have successfully set up WordPress.
Configure WordPress
Now that you have the basic version of WordPress installed, it is time to customize it to make it look and feel the way you want.
Login to WordPress Dashboard
The WordPress Dashboard is the area where you will manage all the settings for your WordPress website. From the Dashboard, you can control how your website looks, add new posts and pages, change your settings, and more.
Visit yourdomain.com/wp-admin to access the WordPress dashboard.
Use the Email and Password you provided during installation to log in to your WordPress dashboard. If you don’t have a password, use the “Lost your password?” to generate a new password.
Install WP Themes
A WordPress theme is a collection of files that work together to create the design and functionality of a WordPress website. You will be able to change how your blog looks without learning how to code.
Your new WordPress blog will be installed with a default blog theme that doesn’t look very great.
To install a new WordPress Theme:
Go to Appearance > Themes > Add New in your WordPress dashboard.
Use the search to find a theme that you like ❶. Before you install the theme, you can see a demo of the theme and learn about its features from the preview screen ❷. If you like the theme, you can install it by clicking the install button ❸. You can also upload a theme from a file on your computer ❹.
Once installed, click the Activate button to enable the theme.
Although you can use a free theme (there are thousands of free themes available), we recommend using a premium theme.
Premium themes not only reduce your website’s load time but also help you customize your website to your heart’s desire.
Here are the premium themes we recommend:
There are also several custom-made interior design blog themes. These themes tend to be bloated with poor code which will slow down the performance of your website. We suggest getting one of our recommended themes for a fast website with unlimited customization possibilities.
Install WP Plugins
A WordPress plugin is a piece of software that you can add to your WordPress website to add new features or functionality. There are plugins for just about everything, from social media sharing to contact forms to security.
Too many wordpress plugins can slow down your blog site. So before you install new plugins, it will be worth clearing out any existing plugins that your hosting provider installed by default.
Plugins first need to be deactivated before they can be deleted.
❶ Go to WP Admin > Plugins > Installed Plugins
❷ Click on the checkbox to select all plugins.
❸ Select Deactivate from the drop-down.
❹ Click Apply.
❺ Repeat the above steps but select “Delete” instead of “Deactivate” from the dropdown in ❸ to delete all the deactivated plugins.
To install new plugins go to the WP Admin > Plugins > Add New.
On the plugins page:
❶ Search for the plugin you want in the search bar
❷ Click Install Now. Once you install the plugin, you must also activate the plugin for it to be enabled.
❸ If you are installing a paid plugin you can upload the plugin instead.
There are many different interior design blog plugins that you can install, but here are the ones which we recommend:
Backup Plugin: A WordPress backup plugin helps you create backups of your WordPress site. It can help you restore your site if something goes wrong.
Recommended Plugin: WPVivid (paid) or UpdraftPlus (free).
SEO Plugin: A WordPress SEO plugin helps improve your website’s search engine ranking. It can help you get more visitors from Google, Bing, and other search engines.
Recommended Plugin: RankMath Pro (paid).
Google Analytics Plugin: A WordPress Google Analytics plugin allows you to collect data about your website’s traffic and visitors. This data can be used to improve your website’s performance and ranking.
Recommended Plugin: RankMath Pro (paid) or GA Google Analytics (free).
Cache Plugin: A WordPress cache plugin speeds up your website by caching your website’s pages and posts. A faster website means a better user experience for your visitors.
Recommended Plugin: WP Rocket (paid).
Page Builder Plugin: A WordPress page builder plugin allows you to create custom pages and posts for your website. It allows you to create pages and posts that match the design of your website.
Recommended Plugin: Thrive Architect (paid).
Security Plugin: A WordPress security plugin helps to secure your WordPress website. This helps to protect your website from hackers and other security threats.
Recommended Plugin: Wordfence (free).
Social Media Plugin: A WordPress social share plugin allows your visitors to share your content on their social media accounts. It can help increase your website’s traffic and reach.
Recommended Plugin: Easy Social Share Buttons (paid).
Email List & Lead Generation Plugin: A WordPress email opt-in form plugin allows you to collect the email addresses of your website’s visitors. It lets you build an email list of subscribers who you can later contact.
Recommended Plugin: Thrive Leads (paid).
Customize WordPress
Once you have installed your theme and plugins, it is time to customize the wordpress blog platform:
Change Colors, Fonts & Spacing
You can set the font, colors, and spacing by going to Appearance > Customize in your WordPress dashboard. Premium themes like GeneratePress allow you to customize every aspect of your blog.
Check out our Blog Fonts & Typography guide to choose the right font and typography settings for your blog.
Add Your Logo
Get a logo designed for your blog from Fiverr. Then set the logo of your blog by going to Appearance > Customize in your WordPress dashboard. A logo is not required for a successful blog but it can definitely help appeal to your target audience.
Change Favicon
Favicon is the image that appears in the browser tab and bookmarks. Set the Favicon from the Appearance > Customize section of the WordPress dashboard.
Create Menus
The header and the footer menu can be set from the Appearance > Menus in your WordPress blog dashboard.
You can nest menu items so that it appears as a dropdown menu ❶. You can use the menu as your primary or secondary navigation menu ❷. Don’t forget to save your menu ❸.
Create Widgets
If you have a sidebar, you can add widgets to it. Go to Appearance > Widgets in your WordPress admin dashboard.
Check out the list of the most useful Blog Widgets and how to add them to your blog.
Set Title & Tag Line
The next step is to change your General Settings. Go to Settings > General in the WordPress Admin area.
You can set your Site Title, Tagline, and Time Zone from this screen.
Set Permalinks
The ideal URL structure for SEO is yourdomain.com/sample-post. Set your permalink structure by going to Settings > Permalinks in your WordPress blog dashboard.
Select the “Post name” radio button and save changes.
Enable Search Visibility
Chances are you want your blog to show up on Google so people can find you. Go to Settings > Reading in your WordPress dashboard.
To get search engine traffic, ensure the checkbox “Disable search engines from indexing this site” is Unchecked. You can find this option in Settings > Reading. Most of the time this should be unchecked by default but if it is not, then uncheck it to ensure your site gets traffic from search engines.
Adjust Comment Settings
Next, you will want to change the Discussion Setting (aka Comments). Go to Settings > Discussion in your WordPress admin area.
❶ You may want to enable or disable comments on this page. You can also disable pingbacks and enable comment moderation.
❷ You can also set comment approval settings.
If you want to design your blog further, check out our dedicated guide on blog design which has all our best blog design recommendations.
Create Static Pages
There are a few essential pages that you need to create for your interior design blog before you can start blogging.
Use pages in WordPress to add static content. Go to WP Dashboard > Pages > Add New.
- Write the headline of your content.
- Populate the body content
- Click the publish button.
You may want to create the following pages:
Home Page
A home page is the main page of your website. It is the first page that your visitors see when they visit your website. Your home page should include the following information:
- A brief description of your blog
- The topics that you blog about
- The purpose of your blog
- Your contact information (email address, website, social media profiles, etc.)
You can create a professional home page for your interior design blog using a page builder like Thrive Architect.
About Page
An about page is a page that tells your visitors who you are and what your blog is about. Your About page should include:
- A brief description of who you are
- The story of how you started blogging
- The topics that you blog about
- Why you blog
Contact Page
A contact page is a page where your visitors can contact you. Your contact page should include:
- Your name
- Your email address
- Your website URL
- A brief message
Use contact form plugins like Fluent Forms to create the form on your contact page.
Privacy Policy
A privacy policy page is a page where you tell your visitors how you collect, use, and disclose their personal information. Your privacy policy page should include:
- The types of information that you collect from your visitors
- How you use the information that you collect
- How you disclose the information that you collect
- Your contact information
WordPress generates its own privacy policy for you. But you can also use a tool like Termly to generate your own privacy policy.
Terms of Service
A terms of service page is a page where you tell your visitors the rules that they need to follow when they use your website. Having terms of service page will limit your blog’s liability.
Use a terms & conditions generator like Termly to create it.
5. Write & Publish Blog Posts
Now that you have your interior design blog set up, it’s time to write and publish your first blog post. To craft the perfect blog post, check out our in-depth guide on How to Write A Blog Post. Here we will go over specific tips for an interior design blog.
1. Brainstorm Topics
You should brainstorm 100 topic ideas for your interior design blog. This will ensure that you always have content to write about in your interior design blog.
The goal is to find topics for your interior design blog that your audience is searching for in Google. The type of content you write on your interior design blog will depend on your specific niche.
Here are a few interior design blog post ideas, you can potentially cover in your interior design blog:
- How-to Posts
- List Posts
- Reviews
- Case Studies
- Interviews
- Product Comparisons
There are a few ways to brainstorm specific content:
Look at Competitors
If you want to be a successful blogger, you need to stay up-to-date with the latest trends. One of the best ways to do that is to look at what your competitors are writing about.
By reading your competitor’s articles, you can get a sense of what topics are popular right now and how they’re presenting their information.
You can find your competitors by googling your keyword and looking at the top pages that appear on the search results.
Do Keyword Research
You can find topics to write about using a keyword research tool like KeywordTool.io. To brainstorm additional topics using a keyword research tool, simply enter your initial keyword into the search bar and hit enter. A list of related keywords will then populate, giving you a variety of topics you can write about.
Community & Forums
One great way to find blog post ideas is to look at online communities and forums. These communities are typically filled with people who are passionate about a certain topic, which means they will be interested in reading content related to that topic.
To find online communities and forums, simply do a Google search for your keyword + “forum” or “community”.
You can also look at discussions on Reddit and Facebook Groups.
2. Create an Editorial Calendar
After you have a list of potential topics for your interior design blog, it’s time to start planning your content with an editorial calendar.
Your editorial calendar should include:
- The title of your blog post
- The date you plan to publish the blog post
- The keyword you’re targeting with the blog post
- A brief outline of what you plan to include in the blog post
Download Content Calendar Template
Steal our exclusive content calendar template. Have it delivered directly to your inbox:
Creating an editorial calendar will help you stay organized and on track with your content strategy. It can also help brainstorm additional blog post ideas.
You can create an editorial calendar using Google Sheets, Excel, or Trello.
3. Write a Blog Post
Once you have a topic for your first blog post, it’s time to start writing.
When writing a blog post, there are a few things you should keep in mind:
- Write in a clear, concise and easy-to-read style
- Use short sentences and paragraphs
- Use headings and subheadings to break up your content
- Use images, infographics and videos to break up your content
- Include external links to authority websites
- Use keyword-rich titles and descriptions
We will look at how to write specific types of posts in your blog.
How-to Articles
One of the most popular types of content in interior design blogs is how-to articles. These types of articles provide readers with step-by-step instructions on how to do something related to interior design.
Here are a few examples of how-to articles:
- How to paint a furniture
- How to measure a room for furniture
- How to make a small space look bigger
Here are a few tips to write a how-to article for your interior design blog:
- Outline your how-to article. Include each step that your reader will need to follow to complete the task at hand.
- Write your how-to article in a clear, concise, and easy-to-read style. Use short sentences and paragraphs, and break up your content with headings and subheadings.
- Include images and videos to break up your content and make each step easier to understand.
- Link to external sources where appropriate to provide readers with additional information.
- Include a call to action at the end of your post.
List Posts
Another popular type of content in interior design blogs is list posts. These types of articles typically include a list of tips, tricks, or ideas related to interior design.
Here are a few examples of list posts:
- 5 Ways to Make a Small Space Look Bigger
- 7 Tips for Picking the Perfect Paint Color
- 10 Ideas for Decorating Your Home on a Budget
Here are tips to write a list post:
- Outline your list post. Include each tip, trick or idea that you plan to include in your article.
- Have the most interesting or unusual item on your list as the first item to draw the reader in.
- Write your list post in a clear, concise, and easy-to-read style. Use short sentences and paragraphs, and break up your content with headings and subheadings.
- Include images and videos to break up your content and make each tip, trick, or idea easier to understand.
Design Trend Posts
These are posts that focus on current or upcoming trends in interior design. They can include information on color palettes, textures, patterns, and materials that are popular in the industry.
Examples of blog post titles for this type of post could include:
- “The Top Design Trends for 2024”
- “The Comeback of Mid-Century Modern”
- “Designing with Earth Tones”
When writing a design trend post, it’s important to do your research to ensure that you’re providing accurate and up-to-date information. You can use online resources, such as design blogs and magazines, to stay informed about current trends.
In addition, try to provide examples of how to incorporate these trends into a space, whether through images or descriptive language. It’s also good to provide a hint of your own point of view or spin on the trend to add value to the post.
DIY Projects
DIY posts focus on projects that readers can do themselves to improve their home decor. These can include tutorials on how to make your own home decor items, furniture refinishing, and other similar projects.
Examples of blog post titles for this type of post could include:
- “DIY Headboard Ideas”
- “Easy Ways to Revamp an Old Dresser”
- “Making a Custom Rug”
When writing DIY posts, be sure to provide clear, step-by-step instructions and detailed materials lists so readers can easily replicate your projects. It’s a good idea to include progress photos or videos to help visualize the process.
It is also essential to provide tips on the skill level required, estimated time, cost and equipment necessary, etc. to help readers decide if the project is suitable for them.
Product Reviews
Product review posts focus on reviewing specific products that are relevant to your niche and readers. These can include furniture, decor items, paint, and other products.
Examples of blog post titles for this type of post could include:
- “Our Favorite Accent Chairs”
- “Best Paint Brands for Interiors”
- “The Pros and Cons of Linoleum Flooring”
Outline your review. Include what you will be covering in the review.
Be sure to test the products thoroughly and provide detailed information about the product’s features, performance, and value.
It’s a good idea to include both positive and negative aspects of the product, as well as photographs and links to purchase the product. Try to be as unbiased as possible and provide your readers with an honest review.
Include a call-to-action at the end of your post, letting readers know where they can purchase the product if they’re interested.
Room Makeovers
Room makeover posts showcase the process of transforming a specific room in a home, from before-and-after photos to detailed descriptions of design choices and renovation work.
Examples of blog post titles for this type of post could include:
- “Transforming a Dated Living Room”
- “Budget-Friendly Kitchen Remodel”
- “Creating a Cozy Master Bedroom Retreat.”
It’s important to provide detailed information about the design choices made and the reasoning behind them. This can include information about color choices, furniture layout, and decor elements.
Include before and after pictures, pictures of the progress, and detailed explanations of costs, budgeting, and unexpected issues.
Additionally, providing resources such as paint colors, decor items, and furniture used in the makeover can be helpful for readers looking to replicate a similar look in their own homes.
Design Inspiration Posts
Design inspiration posts are meant to provide readers with ideas and inspiration for their own home design projects. These can include curated collections of images, design boards, and mood boards.
Examples of blog post titles for this type of post could include:
- “Farmhouse Style Decor Ideas”
- “Creating a Minimalist Living Space”
- “Designing a Luxurious Guest Bathroom”
Curate a collection of images that are cohesive and support your design theme. You can also include quotes, facts, and personal anecdotes that help you to tell a story and make your post more engaging.
Try to provide a range of design options for different styles, budgets, and preferences to cater to a wide range of readers.
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Check out the video below to see Jasper in action:
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Once you sign up for Jasper I recommend you spend some time going through the tutorial videos in the Jasper Bootcamp to truly unlock the power of this amazing software.
Check out our guide on How to Write a Blog Post Fast in 15 mins Without Losing Quality for more tips to write fast.
Outsource Writing
If you’re struggling to come up with time to write blog posts, you can always outsource writing services. There are many sites where you can find freelance writers who will be able to write blog posts for you. Here are a few examples:
When outsourcing writing services, be sure to:
- Provide clear instructions on what you want the writer to cover in the blog post.
- Give the writer a deadline so that they know when they need to have the article completed by.
- Set a budget for how much you’re willing to pay for the article.
- Ask for samples
4. Add Images
Make sure to add images to your blog posts as they can make a big difference in how your post is received. People are visual and often prefer to see images along with the text to help them understand what they’re reading.
When adding images to your blog posts, be sure to:
- Use high-quality images that are relevant to the topic of your post.
- Optimize your images for SEO by including keywords in the file name and ALT text.
- Compress your images so that they load fast.
- Use JPEG for photos and PNG for graphics.
The best photos are the ones you take yourself. You can take relevant images that are also unique to your blog post. You can get started cheaply with your smartphone camera.
If you cannot take your own photos or don’t want to, then you can use stock photos. Make sure to use high-quality stock photos that are relevant to your topic and are not overused.
There are several sites where you can find free stock photos, such as:
Free Options: Pixabay, Pexels, Upsplash
Paid Options: Deposit Photos, Shutterstock, iStock, Getty Images, 123rf.
You can edit images for your interior design blog using Canva.
If you’re interested in using high-quality stock photos in your blog posts, then I recommend upgrading to Canva Pro. The free library of stock images offered by Canva Pro is a great resource for finding photos that are relevant to your topic. You can also edit images using the built-in tools, which makes it easy to create beautiful visuals for your blog.
6. Promote Your Interior Design Blog
Once you’ve written and published your blog post, it’s time to start promoting it. There are many ways to promote your blog posts, such as:
Search Engine Optimization (SEO)
The process of optimizing your blog post for search engines is called Search Engine Optimization (SEO).
You can optimize your blog post for search engines by:
- Using keywords throughout your post.
- Include a keyword in your title and the first sentence of your article.
- Building links back to your blog posts from external websites
Many factors go into SEO, and it can be a bit confusing to figure out where to start. You can master the more advanced SEO tactics by checking out our SEO Resources.
You can ensure you get the basics of SEO right, by completing the recommendations given by the RankMath plugin.
Email Marketing
If you build a list of subscribers, you can generate traffic and income on demand for your blog posts by sending a single email.
All you have to do is create an opt-in form to collect emails and then connect it to an email marketing service to automatically send out emails when a customer joins a list.
You can use the Thrive Leads plugin to build opt-in forms to collect email addresses. You can then connect the opt-in form to an email marketing service like Active Campaign to send out the emails.
Check out our Email Marketing resources to learn more.
Social Media Marketing
Social media is one of the most popular ways to drive traffic to your blog. When doing social media marketing you must focus on one social media platform where your audience is in. For interior design blogs, this is usually Pinterest and to some extent Instagram. You can also promote your blog posts on Facebook, Twitter, and LinkedIn but you won’t have the same return on your investment as you do with Pinterest.
The process of social media marketing is simple:
- Create social media accounts on the platforms where your target audience hangs out.
- Share your blog posts on social media.
- Engage with other users on social media.
Guest blogging
Guest blogging is when you write a blog post for another person’s website. This is a great way to get exposure for your blog and to drive traffic back to your website.
When looking for guest blogging opportunities, make sure that the website you’re writing for is in a similar niche as your own and that their audience would be interested in your content.
To find guest posting opportunities you can google “guest posts” + niche and you will find blogs that accept guest posts.
You can link back to your blog from the guest post and also promote your blog in the author bio.
7. Monetize & Make Money
Once you start getting traffic to your blog, you can start monetizing it in many ways. The most common ways to make money from a blog are:
Advertising
One of the simplest ways to make money from a blog is through advertising. You can sign up for an advertising network that will give you an ad code to place on your blog. When someone views or clicks on ads on your blog, you will get paid.
To start advertising on your blog, you can sign up for an ad network like Ezoic (they pay more than Google Adsense). When your blog starts getting more than 100,000 page views a month you can monetize with Adthrive.
| Ad Network | Earnings Per 1K Impressions (EPM) | Monthly Traffic Requirement |
|---|---|---|
| Ad Thrive | $13 | 100,000 |
| Ezoic | $3 | 10,000 |
| Media.net | $1 | – |
| Google Adsense | $1 | – |
Affiliate Marketing
Affiliate marketing is when you promote someone else’s products or services on your blog and earn a commission when someone buys through your link.
For example, if you wrote a blog post about the best paint colors for an interior design project, you could include links to purchase the paint colors on Amazon. If someone clicks on your link and purchases the paint, you would earn a commission.
You can find affiliate programs to join by Googling “affiliate program” + niche.
For example, if you’re in the interior design niche, you could search for “interior design affiliate programs” and find a list of programs to join.
You can also join Amazon Associates and promote any product listed on Amazon and earn a commission.
Digital Products
Another way to make money from your blog is by selling digital products. This could be an ebook or an online course.
For example, if you’re an interior designer, you could create an ebook with your best tips for how to design a kitchen or an online course teaching people how to make their own furniture.
You can use Teachable if you want to sell video courses. Your students will have a dedicated course members area and a community system to ask questions and interact with each other. If you only want to sell eBooks, you can use SendOwl which lets you sell your digital products and eBooks for free.
Sell Services
If you offer services like interior design consulting, you can use your blog to sell your services to potential clients.
You can create a page on your blog with your pricing and service offerings and then promote it to your audience. When someone is interested in your services, they can contact you and hire you for the project.
Physical Products
Another option for monetizing your blog is by selling physical products. If you’re an interior designer, you could sell furniture or home decor that you’ve designed.
You can also sell products that are related to your niche but not necessarily something that you’ve created yourself. For example, if you have a blog about home decor, you could sell vases, rugs, or art prints.
To sell physical products, you can use a WordPress plugin like Woocommerce to create an online store. You can also sell it on Etsy.
Sponsored Posts
A sponsored post is when a company pays you to write a blog post about their product or service. This is a great way to monetize your blog if you have a large audience.
To find sponsored post opportunities, you can contact companies in your niche and inquire about rates.
FAQ
Here are a few frequently asked questions:
Do interior blogs make money?
Yes, interior blogs can make money through a variety of methods including advertising, affiliate marketing, selling digital products, and sponsored posts.
How much traffic does an interior design blog need to make money?
It depends on the method you’re using to monetize your blog. For example, if you’re selling physical products, you’ll need less traffic than if you’re selling advertising or sponsored posts. A good starting goal is to get 10,000 page views per month.
How often should I post on my interior design blog?
It’s a good idea to post 1-2 times per week to start. Your blog will start to make money once it has at least 100 published blog posts. As you grow your audience, you can increase the frequency of your posts.
What Next?
If you’re a creative person who has a passion for interior design, starting your own interior design blog could be the perfect way to share your work and ideas with the world and make money online in the process.
We hope this guide showed you how to start an interior design blog.
Are you ready to start your blog? If you have any questions as you set up your new blog, leave a comment below so we can help you out.
Have you started your interior design blog yet? What type of interior design blog are you going to start? Let us know in the comments.
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