If you are considering starting a blog, you may be wondering what are some of the benefits of blogging or why blogging is important. In this post, we will cover 18 benefits of blogging so that you can decide whether it is worth investing your time and resources in it.
Benefits of Blogging
If you are wondering if blogging is worth your time in 2024 then the short answer is yes. Here are the biggest benefits of blogging and the reasons why blogging is important for business.
1. Build A Business Online
Blogging is the best way to build an online business.
If you don’t have a business with products or services to sell, then you can convert blogging into a business. The website traffic you get from blogging can be monetized with ads and affiliate marketing.
If you already have a business where you sell your own products and services then you can use business blogging to generate leads and customers for your business.
2. Get Free Organic Search Traffic
Blogging is the only way to generate traffic from search engines like Google and Bing. This is one of the top benefits of blogging.
If you write your article around a particular keyword and do proper Search Engine Optimization (SEO), the article will appear on top of the search engine results for that particular keyword.
Depending on the keywords that you target, the traffic has the potential to be evergreen.
3. Make Passive Income Online
You can make a job replacing passive income from your blog. How much money you make will depend on the amount of traffic you get. Once you write a blog post, you will make money from the blog post as long as it keeps getting traffic from search engines. This is one of the many benefits of blogging.
Bloggers who have over a hundred published articles on their blog make anywhere between $2000 to $8000 per month.
The most common ways to monetize blog traffic include using ads, affiliate marketing, selling digital products, and selling coaching and services. Blogging platforms like WordPress make it easy to monetize your blog.
4. Grow your email list
If you have an email list, you can generate traffic on demand by sending your subscribers a single email. Email marketing is a powerful marketing tactic for business growth.
Your blog is a great way to build an email list. Offer your readers a free lead magnet like an ebook or cheat sheet in exchange for their email address. Once they are subscribed you can send them your latest blog posts mixed with paid offers to generate both traffic and money online.
5. Create Content for Social Media
When you blog you are also creating content for social media. This will increase the traffic you get from these social channels.
Images from a piece of content can be repurposed and shared on Instagram. You can also use Pinterest to pin all the images from your blog on relevant boards.
You can tweet interesting snippets from your blog posts.
Your entire blog post can be repurposed to create videos for YouTube and other social media channels.
Blogging will ensure you have a constant stream of content for your social media calendar without investing additional time in social media marketing.
6. Generate Leads
If you are a business that sells products and services, then chances are you will want leads that you can convert into customers. This is one of the main benefits of blogging for business.
The traffic that you get from search engines is highly targeted. So you can convert people who visit your blog into leads for your business.
You can offer free trials or have call-to-action buttons for someone to try out your product or service. Once you have their contact information, you can convert them into paying customers over the phone or email.
Once set up, your blog posts can generate leads for years as long your blog posts continue to receive traffic.
7. Convert Readers into Customers
If you cover topics related to your product or service in your blog, then you can convert your blog readers into paying customers. A portion of people who visit your website will become customers.
Your blog content can lead your readers into an evergreen funnel where you can sell your products. All you have to do is add a call to action to your video sales letter or webinar and you will have new people entering your funnel and becoming your paying customers automatically every day. You can use blogging to generate a constant stream of new customers as long as your blog continues to receive website traffic.
8. Build Authority
Blogging is a great way to become an authority in your niche. You will be seen as an industry leader and the go-to source for information in your niche. Your blog will help showcase your knowledge in a given field.
You will be seen as a genuine expert in the field when readers see the insights you’ve shared on the subject and the community of people that seek and respect those insights. This will increase the chances that the customer purchases your products or the products that you recommend.
Google tries to measure authority using different metrics and typically ranks authority sites higher up in the search results. Once you build up your authority by blogging, you will find your page ranks higher in the search results.
9. Build Trust
Most websites on the internet feel like faceless corporations. When you blog, you inject your personality into your content making your content feel more authentic. Your audience will not only trust you but they will also develop a personal connection with you. Readers who trust you are more likely to buy from you or purchase the products that you recommend to them.
10. Grow a Community
You will be able to build a community around your blog. When your readers feel a sense of community, they feel they are part of something bigger than themselves. Being part of a community are more likely to make your readers your true fans.
The two main ways to do it are to use comments and social media.
If you have comments enabled, then your readers can engage with your content. Readers can ask their questions and share their thoughts on the topic.
You can also take the conversation to social media platforms like Twitter and Facebook. Readers can tweet your posts with their questions tagging you. They can also ask their questions in a private Facebook group.
11. Increase Brand Awareness
Not all people are searching for businesses. Most searches on the internet are made for information.
If you use your business blog to start creating content that answers questions that your ideal customer has, then your brand will start appearing before them. Your content will not only start appearing in search results but will also get shared on social media.
So blogging is a great way to increase brand awareness. Your readers will be more likely to remember and come back to your website when they need something that your brand provides.
12. Get Customer Feedback
Companies spend millions on understanding the customer using focus groups and market research. Getting feedback becomes automatic if you have a blog.
Your blog comment section is a rich source of information about your customers. By encouraging readers to comment and by answering reader questions, you will understand your audience and customers better than anyone else. You will also get feedback on what you need to improve to make their experience better.
Understanding your customer’s needs will help you tailor your products and content marketing strategy for them to increase conversion rate.
13. Market Your Business
When you have a blog you can promote your business by educating instead of selling. This is one of the cost-effective marketing channels to get online visibility. Instead of explicitly asking your potential customers to buy your product or services, you can subtly link your content back to your business. A portion of people reading your blog may become paying customers.
For example, if you are a financial advisor, you can offer personal finance tips and slip a few sentences about the services you offer. You are not explicitly promoting your offers but you are providing valuable content first and positioning your offer as a solution to go further faster than they can on their own. Blogging for your business should be an essential part of your marketing strategy.
14. Increase Customer Engagement
When a customer is highly engaged with your brand, you have multiple opportunities to convert them into paying customers. Engaged customers are also more likely to become repeat customers.
Your blog content will help keep your customers engaged with your brand. If you regularly post new blog content then you will be remembered by your ideal customers. Consistent blogging will create multiple opportunities for your target audience to engage with you by commenting on your blog articles or sharing them on social media. A blog helps increase customer engagement.
15. Network With Influencers
Over time your blogging gives you the authority to network with other influencers in your niche. You will be able to partner with them to create new content or promote your products. It will also unlock many new opportunities like speaking gigs.
You will be able to increase your exposure and reach an audience that you can never reach on your own. You can invite influencers over as guests in your blog, podcast, or YouTube channel or appear as a guest in their channels.
16. Become an Influencer
When your blog grows in size and website traffic, blogging also helps you become an influencer. Blogging can help you build your personal brand & online identity. People and companies will start reaching out to you for exposure to your audience. You will get access to paid products for free and new opportunities will unlock for you depending on the niche that you are operating in.
17. Share News & Product Updates
Your blog provides a place to share company news and product updates. You can post changes in your organization apart from sharing success stories and case studies.
You can also highlight features in your new product release and post tutorials and tips on how to use it.
18. Become a Better Writer & Communicator
If you are creating blog content yourself and not outsourcing it, then blogging can make you a better writer and communicator. You can use your blog as an online journal. You will be able to structure your thoughts and ideas a lot better and your writing will improve over time.
How to Start a Blog
Now that you have seen all the benefits of starting a blog, you may be wondering how to start a blog of your own to build and grow your business online.
To start a blog, you will need to purchase a .com domain name and web hosting. You can then install WordPress in your web host to create your blog.
If you are interested in starting your own blog, check out our step-by-step guide on how to start a blog that will help you get started.
If you want to master blogging, then check out all our learning resources in the blogging hub.
The Next Step
The advantages of blogs are many and creating a blog allows you to do many things you couldn’t have done before. So take blogging seriously and blog regularly to build a successful blog.
Now it is your turn. If you have decided to start a new blog, let me know the reason why in the comments.
Is it to drive traffic to your website from search engines or to make passive income online? Let me know in the comments below.
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